Simon-Kucher helps its retail clients to increase profits by improving their pricing and category management. We engage in projects that cover innovative pricing, category management, promotion management, CRM management, and expansion strategies.

We have earned a reputation for making precise recommendations and developing successful concepts and pragmatic solutions. For clients such as grocery retailers, department stores, mail order companies, QSR, drugstore chains and online retailers, our projects typically achieve an EBITDA increase of at least 100 basis points.

Recent project examples include:

• Introducing a new pricing architecture and pricing tool to better price single articles. This led to a 10% increase of the average retail margin.

• Creating a new process for evaluating and managing promotions which helped to reduce the number of promotions and to increase profit contribution.

• Introducing category management processes which drove profitable growth

• Developing and implementing a new expansion strategy which resulted in a disproportional increase in sales and profit at new locations.

• Developing and implementing cross-selling methods which yielded an increase in the average contribution margin per customer

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