SKP helps consumer products companies grow their profits through more rigorous marketing, with a focus on pricing, sales, channel management, and branding.

Our experienced international team has worked with clients in the US, Europe, Middle East and Asia to optimize their trade investment systems, develop portfolio strategies, improve price setting (wholesale and MSRP), overhaul their price structures, introduce key account management organizations and processes, boost marketing spend efficiency, and enhance their brand positioning.

We deliver hard facts, precise recommendations, successful concepts and pragmatic solutions to our clients from the food and beverage, non-food, and consumer durables sectors. Specific SKP project examples include:

• Defining and implementing a new trade investment system (trade terms and trade spend) with a national, international, or global scope.

• Developing national and international marketing and branding strategies for portfolios and single products

• Interpreting primary market research to establish a more quantitative, robust basis for pricing decisions, segmentation, and product development

• Introducing pricing tools and processes to improve price setting (wholesale and MSRP) on an ongoing basis.

• Revising key account management organizations and decision-making processes

• Providing more coherent measurement of marketing activities to optimize marketing investments.

Selected SKP Clients