Leading banks and financial institutions worldwide seek our financial services consulting and banking consulting expertise. We deliver creative marketing and financial services pricing strategy for profitable growth around the globe.

Through rigorous optimization of the whole pricing process, our projects inject immediate growth into your revenues and profits.

In today`s financial services industry with cost bases reduced and market shares hard to move, CEOs have yet to fully exploit pricing - the most powerful profit lever of all. Simon Kucher & Partners banking strategy consulting helps senior executives throughout the financial services industry to systematically tap the earning potential of banking pricing strategy. Our team of financial services strategy consultants combine industry expertise with exceptional pricing competence.

Specific SKP project examples include:

• Optimization of Pricing Processes

  Banking is complex. Customer needs are heterogeneous and financial services pricing strategies are diverse. In such a complex environment, only precisely defined banking pricing processes ensure optimal pricing. In professional pricing processes the entire pricing chain (from strategy, information collection, systematization of decision making, the organization of competences and clear-cut price controlling) is precisely and robustly structured.

• Value Pricing

  Pricing in the banking industry today is often focused on the company´s own costs or the competitors´ prices. In contrast, the customers´ perception of value and their expectations are given little regard, money is given away due to inadequate value extraction in pricing banking services. Financial services value pricing focuses on determining the willingness-to-pay of different customer segments and setting the prices accordingly.

• Offering Optimization/Cross-Selling

  The idea of cross-selling by creating optimized offerings has been on the minds of many bankers for a long time but there still remains a significant amount of untapped potential. From the customer´s perspective, which services can be logically combined in an optimized offer? Which products could be combined without endangering the bank´s returns? Without a systematic analysis of all the different optimization alternatives and a fact-based evaluation, the chances of making the wrong decision in pricing financial services are immense.

• Sales Optimization/Implementation

  Growing product homogeneity, escalating transparency of competing offers and more demanding customers make intelligent sales strategies more important than ever for banks. Our projects make sure that products and services are designed in such a way that the customers and sales personnel understand their value. Target-oriented incentive systems ensure that profitable products are sold at optimal prices and a clear pricing strategy guarantees that price discounts are kept to a minimum.

Selected SKP Clients