SKP's semiconductor consulting practice has worked with the world`s leading semiconductor companies to address both strategic and pricing issues. Our semiconductor strategy consultants help our clients by quantifying the perceived value of their products to achieve semiconductor price optimization, differentiate willingness-to-pay across various customer segments, manage the customer´s price expectations, and optimize semiconductor lifecycle pricing.

Our semiconductor pricing consulting practice's expert advice and analysis helps our clients balance their different goals and determine which semiconductor pricing strategy best supports their overall corporate strategy. Our substantial base of experience and expertise within the industry allows us to answer these questions and design implementation that translates strategy into results.

Specific SKP project examples include:

• Responding to “barbarian” competitors: How can we achieve semiconductor value pricing when most of our competitors price on a cut-throat, cost-plus basis? What actions can we take to minimize the threat from these players?
• Balancing different goals: Which semiconductor pricing processes will best support our corporate strategy? Which tradeoffs should we make between ASP, revenues, margin %, profit $? How should we define our primary KPIs for improved pricing?
• Negotiating better deals: How much negotiating power do we really have with key customers? How can we shift the negotiating range away from our customers’ target prices and force tradeoffs? Which semiconductor price negotiation tactics should we use to improve outcomes?
• Empowering the field to sell value: How much flexibility should we give the field to negotiate prices? How can we incentivize salespeople to defend prices and maximize the value of each deal instead of negotiating internally for lower prices?
• Enhancing pricing processes and tools: What information do we need to systematically collect and analyze to make optimal pricing decisions? What kinds of systems do we need? Who should be responsible for pricing? How can we build a price escalation process that is both fast and profit-enhancing, without overwhelming our marketing department?

Selected SKP Clients