SKP helps media and entertainment companies improve their profitability by developing and implementing ways to market and manage their physical and digital portfolios better. Our experienced team has worked with clients in the US and Europe to price new digital products and services, overhaul their bundling strategies, better understand the price interrelationships and cannibalization across physical and digital platforms, optimize price structures (e.g. subscription vs. transactional) and set rates for advertising.

We take a rigorous approach which relies on both quantitative and qualitative evidence as well as benchmarks from our extensive work both within and outside of the media and entertainment sectors. Specific SKP project examples include:

• Developing an online content program - including price structures and levels - for an ISP
• Unbundling and repackaging content to target specific audience/segment needs better
• Setting launch prices and subsequent price strategies for new physical and digital products
• Optimizing ticket pricing strategies for a professional sports team
• Developing and implementing new processes to help companies take better pricing decisions and monitor the impact

Selected SKP Clients