Industry

Travel, Tourism, Leisure

Company Profile

  • Destination combining leisure and hotel capacities
  • Mix of international and local markets

Situation and Objectives

  • Objective: Use new sales and marketing organizational structure to increase number of visits by five in five years

Approach

  • Designed and calculated size of each experience segment
  • Mapped necessary sales and marketing activities
  • Designed framework organizational structure for sales and marketing

Results

  • Centralized organization plus offices in source markets
  • Division of functions and RACI maps
  • Clear roadmap for the organization for the next five years

Impact

  • Increased ROI in terms of sales and marketing spending
  • Reallocation of budgets to support destination growth

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