Book

It's time for e-commerce to grow up – Free download

Published date

2013

The second half of 2013 will intensify a coming-of-age conflict in e-commerce that has been brewing for some time. Ironically the root causes of this conflict are the same three engines that have powerded the rise of e-commerce over the last 20 years: low prices, technology and bottom up experiments. In other words, the same three engines that have shaped the e-commerce world we know today will soon become limiting factors if retail executives continue with the status quo. The stakes are high. Legacy brick-and-mortar retailers face tough decisions on how to define their opportunities in online channels and how to pursue them. Where do you place your bets?

eBook also available on download on iTunes or Smashwords.

It's time for e-commerce to grow up

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