Strategic Pricing Conference - Do you get the most out of your pricing strategy?
Kasteel De Hooge Vuursche, Hilversumsesstraatweg 14 , Baarn 3744 KC , Netherlands
Stronger competition, increasing global price transparency, professionalizing procurement, digitization of sales channels… Just a few of the challenges that require your pricing strategy to be cutting edge. However, many companies struggle with their pricing maturity. Pricing is often complex, historically grown and ‘cost plus’ instead of ‘value based’.
Consequences are clear: Simon-Kucher’s annual pricing study of 2016 shows that 8 out 10 companies face increasing price pressure. Whilst a successful pricing strategy can make or break your commercial performance, 87% of executives state that their pricing has room for improvement.
What separates the ‘best’ companies from the ‘rest’? The ‘best’ integrate pricing and marketing in their innovation processes right from the start. They anchor pricing in their organization and processes, starting with involving C-levels in pricing. They use tailor-made pricing methods & tools that enable more informed and dynamic pricing decision making. Result: despite challenging market conditions the ‘best’ achieve higher EBITDA, higher price increases and more successful innovations than the ‘rest’.
In this conference our experts from Simon-Kucher - and our guest speaker from Dutch medialeader ‘De Persgroep’ - present their recipes for successful and profitable pricing strategies. They will share learnings, practical know-how and best practices to provide you with valuable eye-openers and relevant take-aways. During and between sessions there will be room for discussion, questions and meeting industry colleagues.