Measuring the Impact of Pricing on Shareholder Value
The Enterprise Value of Pricing (EVP) is an innovative approach developed by Simon-Kucher. For the first time, you can see – at one glance, with one number – how better pricing directly impacts shareholder value.
As a C-level executive, you know that exercising pricing power will drive top-line growth and boost profits. You also know that your ultimate metric – the one your board and the capital markets measure you against – is shareholder value.
We created the EVP, which expresses the ratio of two important numbers for any executive:
- the additional enterprise value from a one-percent price increase that sticks
- the average analysts’ expectations for the change in enterprise value over the coming 12 months.
Create your equity story around the quality of your pricing
The EVP helps to identify and seize pricing opportunities and to build a much stronger equity story around pricing. It can change perspectives, guide planning decisions, and simplify communication in a number of ways. Simon-Kucher clients, who implemented the EVP, have seen their profits increase by up to 5%-pts. in EBITDA.
Get in touch with our EVP experts now!
Interested in learning more about Enterprise Value of Pricing? Click here to watch our webinar