2nd Annual Houston Strategy & Pricing Forum

12:00pm - 5:30pm

The Westin Oaks, Houston at the Galleria, The Galleria, 5011 Westheimer Rd, 77056 TX, United States



Over the last years, markets have become more volatile and business cycles shorter and less predictable. Most importantly, downward-busts are becoming deeper and more painful for the industries caught up in them. When volumes plummet, working on cost reductions is necessary and inevitable. However, in deep contractions, as they have occurred in many industries in the past years – from Oil & Gas, to construction materials and commodities – cutting cost is not enough. Companies have to go beyond reducing expenditures and both stop any profit leakage starting from the topline and review their go-to-market strategy in light of the new market environment they are facing.

In this 2nd Houston Strategy & Pricing Forum, world leading companies will talk about their experience with defending the topline and recovering lost profit margins “against the current”. Furthermore, experts from Simon-Kucher & Partners will present solutions, best practices and benchmarks to extract value in difficult markets.


12:30 – 12:45 pm
Welcome Address & Introduction


12:45 – 1:15 pm
Monetization Strategies – Moving from Hope to Certainty


1:15 – 1:45 pm
Value before Volume: Driving Organizational Transformation
2:20 – 2:45 pm
When Cutting Costs is not Enough: Go-to-Market Strategy Makeover
2:45 – 3:10 pm
Achieving Profitable Growth Through Sales Effectiveness


3:40 – 4:05 pm
From CAPEX to OPEX: Implementing a Subsea-as-Service Pricing Model
4:05 – 4:30 pm
Against the Current: Quick Solutions to Raise your Pricing Power