Monetizing Innovation: A tale of two cars

By Madhavan Ramanujam and Dr. Georg Tacke

In product development let your customers define perfection 

In an era of high-stakes innovation, there is no clearer illustr...

Verdict: Classic "Feature Shock"

By Madhavan Ramanujam

In my recent trip to India, I came across an advertisement for a product in the in-flight magazine. I took a picture of it. S...