Dr. Wei Ke is a Partner based in Simon-Kucher’s New York and Toronto offices. He specializes in strategic issues at the marketing-operations interface with a primary focus on the financial services industry. Wei has advised leading financial institutions in North America and Europe on price optimization, customer pricing psychology, quantitative marketing models, and risk management for both sides of the balance sheet.
Prior to Simon-Kucher, Wei’s professional and academic experience also covered solutions for consumer retail, self-storage, healthcare, shipping, and renewable energy industries.
Wei has frequently been published in leading financial services journals, including Bank Accounting & Finance, BAI Banking Strategies, and the American Banker. He has also co-authored Columbia Business School teaching cases on retail pricing and has developed MBA course material for decision modeling in consumer retail and financial services.
Wei received a PhD in Decision, Risk, and Operations from Columbia Business School, and a BSc in Electrical Engineering & Applied Mathematics, summa cum laude, from Columbia University in the City of New York.
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