Dr. Enrico Trevisan is one of the leading experts in behavioral economics applied to commercial strategy. Since 2010 he has been a partner in the Banking division of Simon-Kucher & Partners, Strategy & Marketing Consultants - the world leader in marketing, sales and pricing consultancy.
His books “The irrational consumer”, “Value Pricing”, “Selbstbindung” and many of his articles dedicated to behavioral economics, strategy and marketing have been translated into a number of languages and published in various countries. Research into the area of behavioral economics and its potential applications in the world of business have represented a principal focus in Trevisan’s work, with over 20 studies to his name. Alongside his consultancy activities, he appears regularly as an expert speaker at conferences and as a guest lecturer at universities and international business schools.
In the consulting area, Dr. Trevisan has assisted some of the biggest international banking and industrial groups on matters relating to market strategies, innovation in pricing and offering, distribution and sales.
Dr. Trevisan has completed a Master in Business Research and a Ph.D. in Strategic Management and Organizational Theory, with a focus on behavioral economics, at the University of Munich, following his degree in Political Science from the University of Turin.