Digitalization and TransformationDigitalization

“You don’t need a digital strategy.
You need a business strategy
for the digital age.”

Judy Goldberg, Sony Pictures

Digitalization is the biggest trend of our time. We find ourselves in the middle of it, some industries are already more “digitalized” than others, and no one can predict exactly how things will change in the long run. But one thing is certain: Everything and anything will change. Many established business models will become useless; new competitors will emerge; and countless new opportunities will be there for the taking.

We can’t predict the long-term future any better than the rest. But we are always current in understanding how digitalization is affecting all the industries we serve – and what it means for strategy, marketing, pricing and sales. We think ahead and assess new business models for the digital world. And we help traditional companies move from the offline to the online environment at the same pace as their customers.

Our Digital Solutions team is dedicated to finding intelligent software solutions that help clients increase their TopLine Power® in the digital age, be it in the field of strategy, marketing, pricing or sales. We have a broad overview of the market and help our clients to select and roll out new software, or we support them with developing customized software. And, of course, we use only the most updated software tools for our own projects. That also helps us advise clients on the latest state-of-the-art technical possibilities.

Get in touch with our digital experts.

Simon-Kucher capabilities - digitalization



“Progress is impossible without change.”
George Bernhard Shaw

Coming up with a new solution for a business problem is only the tip of the iceberg. Beneath the surface lies the remaining 90 percent – the transformation and implementation work that makes the new approach stick in the organization. Only then, the desired impact on profit and growth can be realized. Still, many companies underestimate the effort that is necessary to really transform their organization. It is sometimes tedious work, and it takes a lot of time. But it is worthwhile.

At Simon-Kucher, our biggest pride is the success of our clients. We are not afraid of getting measured by the impact of our projects, and we value long-time partnerships. That is why we accompany our clients throughout the entire transformation process, seamlessly bringing in our experts for the various implementation topics and always ensuring continuity in the team. Until the work is done.

We see the transformation of an organization as a comprehensive task that goes way beyond providing some training to the client. Transformation can only take place once a new approach is hardwired in all processes and IT systems, once the mindsets have changed, and once the new way of doing things has become habit and routine. To achieve this, we liaise with all stakeholders, hierarchical levels and departments that need to be involved, and we make sure that everyone in the organization keeps the big picture in mind.

Get in touch with our transformation experts in your industry and region.